Integrations

You Have the CRM. Now Get Sales Intelligence on Every Lead.

Subflare is a B2B lead enrichment tool that captures pre-form behavioral data and sends it straight into your CRM. Your team gets buyer intent signals and AI lead scoring on every lead automatically, without changing how they work.

Try Subflare

What Changes when you Connect
Your CRM to Subflare?
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Without Subflare

Your CRM shows a name and an email address. You team has no idea what matters to them or if they are a serious buyer or not.

With Subflare

Your CRM shows the same contact, plus their intent score, which pages they visited, how long they spent on pricing, and a recommended follow-up time.Your sales team knows exactly who to call first and how to convert them.

NOW

Connect to your CRM through Zapier today
- 5000 + integrations

Available

HubSpot

Salesforce

PipeDrive

ActiveCampaign

Connect to your workflow

Subflare acts as a lead enrichment tool, capturing pre-form behavioral data and sending it straight into your CRM via Zapier. Every lead arrives with buyer intent signals, pages visited, and an AI lead score already attached.Trigger emails and do sales calls based on real buying behavior,.

Work the way your team works.

Not a CRM person? You can easily review and prioritize leads straight in the Subflare dashboard or export to CSV and take it from there.

Subflare Dashboard

Review and prioritize leads by intent score. See which lead visited what, and for how long so that you can adjust your sales call accordinly.

Download CSV

Take your lead data wherever you need it. Drop it into any tool, share it with your team, or run your own analysis.

What is pre-form behavioral data?

Most CRMs only capture what a lead tells you. But by the time someone fills out a form, they have already shown you who they are, which pages they read, how long they spent on pricing, whether they came back a second time.

Subflare captures all of it and applies B2B lead scoring automatically, so when a lead lands in your CRM, your sales team already knows if they are worth calling.

How it works

Install Subflare

Add one script to your website. It's easy and takes just a few minutes. We guide you through the process if needed.

AI captures buyer intent

Subflare's AI tracks and analyzes visitor behavior across before they submit a form: pages visited, time on pricing, engagement patterns and behaviours.

AI scores your leads

The moment a lead converts, our AI assigns an intent score and pushes the full behavioral profile to your CRM automatically.

FAQ

Questions before getting started

Everything you need to know before getting started.

Does Subflare work with my CRM?

Subflare connects through Zapier today, giving you access to 5000+ integrations including HubSpot, Salesforce, PipeDrive, and ActiveCampaign. Native integrations are coming in Q3 2026.

What is B2B lead scoring?

Lead scoring is a way of ranking leads based on how likely they are to buy. It's the foundation of effective lead qualification — helping sales teams focus on the right conversations instead of chasing every inbound. Subflare scores leads based on pre-form behavioral data -the pages they visited, time spent on pricing, and overall engagements, so your sales team can prioritize the right conversations.

When does the data appear in my CRM?

The moment a lead submits a form, their full behavioral history is pushed to your CRM automatically. No delays, no manual exports.

Is Subflare GDPR compliant?

Yes. Subflare is built with European data privacy standards in mind and is fully GDPR compliant.

Do I need to change my existing forms?

No. Subflare works with your existing forms. You just install the script and it starts tracking.No. All costs are shown clearly in the plan you select.

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Is Subflare right for my team?

Subflare is built primarily for B2B sales teams and RevOps who need faster lead prioritization, particularly useful for teams working with marketing qualified leads who need more than a name and email address. It's also a powerful tool for marketing and SEO teams. Understanding which pages drive the highest-intent visitors helps you understand what actually converts your leads, not just what gets traffic. If your team handles inbound leads, Subflare will add value from day one.

Need a Custom Integration?

Not on Zapier yet and need a custom integration?

Get in touch