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Real-Time Segmentation

Segmentation Based on
Real Buying Intent

See what drives conversions before your prospects reach out—so you can act with confidence.

Why Traditional
Segmentation
Misses the Mark

Traditional segmentation relies on assumptions based on things like age, company size, or what people do after conversion. Subflare does it differently. It looks at what people actually do before they show any interest—what pages they check out, where they pause, and how close they are to take action.

Segments by Intent


Some people are ready to act right now. Others are still weighing their options.
Subflare spots both. It tells you who to follow up with and who probably needs more time.

Illustration of high-intent buyers, researchers, bargain hunters, and impulse clickers grouped by behavior

High-Intent Buyers
Visitors that repeatedly visit pricing, product, or demo pages
Researchers
Vistors that consume detailed content and comparison pages
Bargain Hunters
Visitors that focus on pricing, discounts, or alternatives
Impulse Clickers
Visitors that engage quickly but briefly on your website

Segments by
Engagement Patterns


Intent shows why someone is interested.
Engagement shows you how they browse your website  before they finally convert.
With Subflare, you see both sides of the story.
Illustration of website engagement segmentation based on scroll depth and content interaction
Subflare groups visitors based on engagement
patterns such as:
Scroll depth and time on key pages
Content depth vs surface scrolling
Feature exploration and comparison
Repeated hesitation or drop-off points

This helps teams understand not just who is interested —
but how to communicate with them effectively.

Segments by
Value-Seeking Behavior

With Subflare, you see exactly how your website vistors balance price, features, and outcomes. That way, your team can respond in a way that fits.
Illustration of high-intent buyers, researchers, bargain hunters, and impulse clickers grouped by behavior

Value-driven
Focused on outcomes and benefits
Price-sensitive
Comparing plans and alternatives
Feature-focused
Deep exploration of capabilities

Segmentation That Fits
Your Sales Process

Every sales process is different.

Subflare lets you set up segmentation rules that line up
with how your buyers evaluate and buy.

Want to see how it works? Reach out and let's talk!