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Subflare captures what your website visitors do before they submit a form and turns it into lead scoring data your sales team can use to close deals more efficiently.
Example data
Every lead leaves a trail before they convert. Subflare captures that trail automatically and turns it into something your sales team can use before they pick up the phone. Here is what happens from the moment a visitor lands on your site to the moment their data arrives in your CRM.
Subflare's script activates as soon as a visitor gives consent. You install it once and it runs in the background without affecting your site speed or user experience.
Subflare records the pages a consented visitor sees, what they click and how long they spend on each section. It also notes which source brought them in, and if they leave and come back, that return visit is captured too. All of this happens before they ever fill out a form.
The moment a lead converts, Subflare connects everything it captured to that specific person. Their full behavioral history is now attached to a real identity.
Subflare analyzes the behavioral data and assigns an intent score between 0 and 100. It also classifies the lead across three dimensions: intent level, engagement style, and value-seeking behavior. Your team gets a complete profile for every lead.
The intent score and classification are then sent to your CRM automatically, together with the full behavioral timeline. When your sales rep opens the contact, all the data is already there before the first contact. This way, you can tailor your responses depending on what your visitor is looking for.
When a lead converts, Subflare analyzes everything it captured during their visit and assigns an intent score between 0 and 100. The higher the score, the more likely that lead is to become a customer. The score is based on behavioral signals, and Subflare classifies every lead across three dimensions.
How serious is this person about buying? Segments are based on which pages they visited and how deeply they engaged.
How did they browse? One visitor moves through detailed pages methodically while another clicks around briefly without going deep. The engagement style tells your team how to communicate with each lead.
What do they care about most? Some visitors focus on pricing and alternatives. Others dig into integration docs and capability pages. Knowing this before the first call changes how your team opens the conversation.
Together, these give your sales team a profile they can act on, and not only a number.
Book a demo and we will show you what Subflare would capture for your website.
See Subflare on your own use case. We'll show you how scoring works and help you pick the right plan.
We'll email you shortly to find a time that works for you.
