Pricing

Know Which Leads Are Ready to Buy

Every plan scores your inbound leads from 0 to 100 based on how they behaved on your site. Choose the volume that fits your pipeline.

Signal

Lead Intent Intelligence

€599
per month, billed monthly

Know which inbound leads are actually showing buying intent.

  • 300 scored leads per month
  • 1 website
  • Intent Score 0–100 for every lead
  • Behavioral timeline for converted leads
Start free trial
Recommended

Intent

Full Behavioral Intelligence

€999
per month, billed monthly

Score more leads and get hands-on help turning behavioral signals into revenue.

  • 1,000 scored leads per month
  • Aggregated insights for your website
  • Webhooks, plus CRM connection via Zapier
  • Done-with-you onboarding and quarterly reviews
Start free trial
Coming soon

Enterprise

Behavioral Intelligence at Scale

Custom
tailored to your volume

Custom scoring, integrations, security and controls for larger organizations.

  • Custom scored-lead volume
  • Custom Intent Score model and signals
  • SSO, SLA and security review
  • Dedicated onboarding and account contact
Register interest
All plans run on Subflare's GDPR-native, consent-based tracking and include our standard DPA.
Need more leads than your plan includes? Extra leads are billed at your plan's per-lead rate, and we'll let you know personally when you get close to your included leads.
Prices excl. VAT. Reverse charge applies for EU businesses with a valid VAT ID.

Compare Plans

Each plan includes everything in the plan before it.

Features Signal€599/month Intent€999/month EnterpriseCustom pricing
Usage
Scored leads per month3001,000Custom
Additional scored leads€1.50/lead€1.00/leadCustom
Websites1Up to 3Multiple websites and brands
Scoring
Intent Score 0–100
Identified lead scoring
High-intent lead alerts by email
Scoring modelStandardStandardCustom model
Custom score thresholds–
Custom scoring signals and weighting––
Behavioral insights
Full behavioral timeline for converted leads
Page views and engagement signals
Aggregated website insights–
Integrations and workflows
CRM connection via Zapier
Webhooks–
Onboarding and support
OnboardingStandardDone-with-youDedicated
SupportStandardPriorityDedicated account contact
Quarterly success review (scoring and ROI)–
SLA––
Security and compliance
GDPR-native, consent-based tracking
Data Processing AgreementStandardStandardCustom
SSO––
Security review––
Enterprise procurement support––
Custom data and retention requirements––

On the Roadmap

Bigger features we're working on for Signal and Intent.

  • Lead journey insightsSee what consented visitors do before they convert, and spot the patterns behind a high score.
  • Lead routing and workflowsSend each scored lead to the right person and automate what happens next.
  • API accessBuild your own tools and reports on top of your scored leads.

Zero-Risk Guarantee

14-Day Money-Back Guarantee

No questions asked. If Subflare isn't right for you within the first 14 days, get a full refund.

We'll even help you uninstall the tracking snippet.

No Long-Term Contracts

Monthly plan: Cancel anytime. Keep access through your paid period.

Annual plan: 12-month commitment with 14-day money-back period.

See Results Fast

Most customers see qualified leads in their dashboard within their first week of installation. Our setup ensures you're tracking correctly from day one.

FAQ

Questions Before Getting Started

Can't find your answer? Book a demo and ask us directly.

Free trial and setup

How does the free trial work?

Fill in the trial form and we'll reach out to set up Subflare with you. You then have 14 days to see how Subflare scores leads on your own website.

When will Enterprise be available?

Enterprise is coming soon. If you need custom volume, a custom scoring model or SSO, register your interest and we'll reach out as soon as it's ready.

How long does setup take?

Adding the script to your website takes a few minutes. We go through the setup with you when we reach out after your sign-up, so you're tracking correctly from day one.

Do I need technical skills to use Subflare?

No. You add one script to your website, and the scores show up in your dashboard. On Intent, we do the setup together with you as part of done-with-you onboarding.

Plans and billing

Which plan should I choose?

Signal fits teams that want to know which form leads to call first. Intent fits teams with more inbound leads that also want aggregated website insights, webhooks and hands-on onboarding.

What counts as a scored lead?

A scored lead is a unique email address submitted through a form on your website. Each email counts once, and it receives an Intent Score from 0 to 100.

What happens if I go over my included leads?

Scoring keeps running. Extra leads are billed at your plan's per-lead rate, €1.50 on Signal and €1.00 on Intent. We keep an eye on your usage and let you know personally when you get close to your included leads, so there are no surprises.

How does annual billing work?

Pay for the year upfront and you get 2 months free. Signal is €5,990 a year instead of €7,188, and Intent is €9,990 a year instead of €11,988. Annual plans are a 12-month commitment with a 14-day money-back period.

Can I upgrade my plan later?

Yes. If you need more scored leads or websites, let us know and we'll move you to a bigger plan.

Do your prices include VAT?

No, prices are excluding VAT. Reverse charge applies for EU businesses with a valid VAT ID.

Product and data

How is Subflare different from Google Analytics or Hotjar?

Subflare uses AI to score intent based on pre-form behavior, so your sales team knows exactly who to call first. We're built specifically for B2B lead qualification, not general website analytics.

Will the script slow down my website?

No. The Subflare script is lightweight and built to stay out of the way of your page loading.

Do you integrate with my CRM?

Yes, through Zapier. You can send scored leads to your CRM today, and Intent also includes webhooks.

Is Subflare GDPR compliant?

Subflare is an Estonian company operating under EU GDPR. We only record a visitor's journey after they have given consent, and Signal and Intent include our standard Data Processing Agreement.

Not Sure Which Plan Fits?

Book a demo. Tell us how many inbound leads you get each month and we'll help you pick the right plan.