HOW IT WORKS

From First Visit to CRM. Here Is Exactly How Subflare Works.

Subflare captures what your website visitors do before they submit a form and turns it into lead scoring data your sales team can use to close deals more efficiently.

OUR PROCESS

See the full picture behind every lead

Every lead leaves a trail before they convert. Subflare captures that trail automatically and turns it into something your sales team can use before they pick up the phone. Here is what happens from the moment a visitor lands on your site to the moment their data arrives in your CRM:

Visitor lands on your site

Subflare's script activates silently the moment someone arrives. You install it once and it runs in the background without affecting your site speed or user experience.

Visitor browses

Subflare tracks every page visited, every click, how long they spend on each section, and which source brought them in. If they leave and come back, that return visit is captured too. All of this happens before they ever fill out a form.

Visitor submits a form

The moment a lead converts, Subflare connects everything it captured to that specific person. Their full behavioral history is now attached to a real identity.

Subflare scores and classifies the lead

Subflare analyses the behavioral data and assigns an intent score between 0 and 100. It also classifies the lead across three dimensions: intent level, engagement style, and value-seeking behavior. Your team gets a complete profile about every lead.

Data lands in your CRM

The intent score, the classification, and the full behavioral timeline is then sent automatically to your CRM. Your sales rep opens the contact and all data is already there before you take the first initial contact. This way, you can tailor your responses depending on what your visitor is looking for.

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One simple script and 5 minutes to install.

Getting started with Subflare does not require a developer or a complex integration. You add one lightweight script to your website, the same way you would add any other tracking tool, and Subflare starts capturing behavioral data right away.
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The script works with any website platform. Webflow, WordPress, Squarespace, or custom-built sites. If you can add a script tag to your site header, you can install Subflare.

Most teams are fully set up and receiving data within 30 minutes. We guide you through the process step by step.

How Subflare Scores Every Lead

When a lead converts, Subflare analyses everything it captured during their visit and assigns an intent score between 0 and 100. The higher the score, the more likely that lead is to become a customer.The score is based on behavioral signals. Subflare classifies every lead across three dimensions:

Intent

How serious is this person about buying? Segments are based on which pages they visited and how deeply they engaged.

Engagement Style

How did they browse? One visitor moves through detailed pages methodically while another surface visitor clicks around briefly without going deep. The engagement style tells your team how to communicate with each lead.

Value-Seeking Behavior

What do they care about most? Some visitors focus on pricing and alternatives. Others dig into integration docs and capability pages. Knowing this before the first call changes how your team opens the conversation.

These three dimensions together give your sales team a complete picture. Not just a number, but a profile they can actually act on.

Learn more about segmentation