INBOUND LEAD PRIORITIZATION

Prioritize Inbound Leads by Buying Intent

Subflare analyzes what visitors do on your website before they fill in a form and connects it to each inbound lead. Your sales team sees who is ready to buy and calls them first. GDPR-native and installed in minutes.

Start free trial See how it works

Without Subflare

Name

With Subflare

Intent score

Viewed pricing (8 min)

Compared plans

Used ROI calculator

High-intent buyer

RecommendedSame-day follow-up

GDPR-nativeEU company. Standard DPA included.
Lightweight scriptBuilt to stay out of the way of your page speed.
14-day free trialNo card needed. We help you set it up.

Your CRM Sees Names. It Misses Buyer Intent.

Many demo requests aren't serious buyers
Sales teams waste hours focusing on low-intent leads
High-intent leads wait too long for follow-up
Every lead gets treated the same, even when intent is different

Without behavioral insight, your team is forced to guess who to prioritize.

Inbound leads this week

88Call

22Wait

35Wait

91Call

18Wait

40Wait

27Wait

76Call

31Wait

15Wait

Leads worth calling today3 of 10

Example data. Without intent data, all ten look the same.

What Subflare Gives Your Team

Know which inbound leads to call first, and why.

PrioritizationIntent scorePre-form journey

Prioritize Your Inbound Leads

Sales teams often have to treat every lead equally, even when leads don't have equal value and potential.

See which demo requests are high-intent and which are low-intent
Close more deals by contacting ready-to-buy leads first
Prioritize outreach based on what each lead did on your site and what matters to them

Lead queue

Claire DonovanPricing 4× · docs · integrations

Call now

Tom BakkerHomepage only · no return

Nurture

Markus HellströmSingle visit · bounced

Skip

Example data

An Intent Score on Every Lead

Not every behavior signals buying intent. Subflare's scoring models analyze engagement patterns to identify which leads are most likely to convert.

Machine learning identifies behaviors that correlate with closed deals
Every score comes with the pages and visits behind it
AI that learns what "ready to buy" looks like for your business, delivered straight into your CRM
Models improve automatically as your sales data grows

AI intent score

Intent scoreHigh intent

Pricing ×4Return visits ×3Case studiesIntegrations

See the Journey Before the Form

Sales teams rarely know what a lead did before filling out a form. Subflare captures the behavioral signals that reveal real buying intent.

See page visits, time on pricing and return visits
Attach each consented visitor's journey to the lead when they submit a form
Focus your team's time on the leads most likely to buy
Spot buying signals early to shorten sales cycles and win more deals

Visitor journey before form

Homepage1 min 20 sec · Day 1

Pricing page4 min 10 sec · Day 3

×4

Integrations2 min 45 sec · Day 5

✓

Form submittedFull history pushed to CRM

Most Lead Tools Start After the Form. Subflare Starts Before.

With Subflare you see the full buyer journey.

Use cases

How Teams Use Subflare

Sales teams

Call the leads that are ready first, and know what they care about before you dial.

Works With the Tools You Already Use

Today Subflare connects to your CRM through Zapier, so intent scores land where your team already works. Native integrations with HubSpot, Salesforce and Pipedrive are coming soon.

More about integrations →

Works with the tools you already use

SubflareScores every lead

↓

ZapierConnects your stack

↓

HubSpotNative, coming soon

SalesforceNative, coming soon

PipedriveNative, coming soon

Many morevia Zapier

How it works