AI powered lead scoring

Prioritize Your Inbound Leads by Real Buying Intent

Subflare analyzes what visitors do on your website before they fill in a form and connects it to each inbound lead. Your sales team sees who is ready to buy and calls them first. GDPR-native and installed in minutes.

Without Subflare
Name
Email
With Subflare
Intent score
Viewed pricing (8 min)
Compared plans
Used ROI calculator
High-intent buyer
RecommendedSame-day follow-up
  • GDPR-nativeEU company. Standard DPA included.
  • Lightweight scriptBuilt to stay out of the way of your page speed.
  • 14-day free trialNo card needed. We help you set it up.

Your CRM Sees Names. It Misses Buyer Intent.

  • 60% of demo requests aren't serious buyers
  • Sales teams waste hours chasing low-intent leads
  • High-intent prospects wait too long for follow-up
  • Every lead gets treated the same, even when intent is different

Without behavioral insight, your team is forced to guess.

Inbound leads this week
88Call
22Wait
35Wait
91Call
18Wait
40Wait
27Wait
76Call
31Wait
15Wait
Leads worth calling today3 of 10

Example data. Without intent data, all ten look the same.

What Subflare Gives Your Team

Track behavior, score intent and qualify leads automatically, so your team focuses on the deals worth chasing.

Pre-Form Behavioral Tracking

Sales teams rarely know what a prospect did before filling out a form. Subflare captures the behavioral signals that reveal real buying intent.

  • Track page visits, content engagement and return visits
  • Connect anonymous behavior to identified leads automatically
  • Focus your team's time on the highest-value opportunities
  • Spot buying signals early to shorten sales cycles and win more deals
Visitor journey before form
1
Homepage1 min 20 sec · Day 1
2
Pricing page4 min 10 sec · Day 3
×4
3
Integrations2 min 45 sec · Day 5
✓
Form submittedFull history pushed to CRM

AI-Powered Lead Scoring

Not every behavior signals buying intent. Subflare's scoring models analyze engagement patterns to identify which leads are most likely to convert.

  • Machine learning identifies behaviors that correlate with closed deals
  • Intent scores update in real time as visitors engage
  • AI that learns what "ready to buy" looks like for your business, delivered straight into your CRM
  • Models improve automatically as your sales data grows
AI intent score
94
Intent scoreHigh intent
Pricing ×4Return visits ×3Case studiesIntegrations

Instant Lead Qualification

Sales teams often have to treat every lead equally, even when leads don't have equal value and potential.

  • See which demo requests are high-intent and which are low-intent
  • Close more deals by contacting ready-to-buy leads first
  • Prioritize outreach based on behavioral signals, not guesswork
  • Spot buying signals early to shorten sales cycles and win more deals
Lead queue
94
Claire DonovanPricing 4× · docs · integrations
Call now
42
Tom BakkerHomepage only · no return
Nurture
18
Markus HellströmSingle visit · bounced
Skip

Example data

Most Lead Tools Start After the Form. Subflare Starts Before.

With Subflare you see the full buyer journey.

RevenueForm submissionPricing & evaluationContent & product explorationTraffic & awarenessTraditionaltoolsfocus hereSubflarestarts here
Integrations

Works With the Tools You Already Use

Today Subflare connects to your CRM through Zapier, so intent scores land where your team already works. Native integrations with HubSpot, Salesforce and Pipedrive are coming soon.

More about integrations →

Works with the tools you already use
SubflareScores every lead
↓
ZapierConnects your stack
↓
HubSpotNative, coming soon
SalesforceNative, coming soon
PipedriveNative, coming soon
Many morevia Zapier
How it works

Set Up in Minutes. See Results Instantly.

1

Install JS Snippet

Add a lightweight tracking snippet to your website and start tracking anonymous behavior.

2

AI Analyzes Patterns

Subflare analyzes behavioral patterns and assigns intent scores automatically.

3

Lead Converts

When a lead submits a form, sales receives the full behavioral history and intent score instantly.

How it works →

Stop Guessing Which Leads Matter

See exactly what your prospects did before they submitted a form, and prioritize the leads most likely to buy.

Start free trial

14-day free trial · No card needed