Most enrichment tools add firmographic data — company size, industry, revenue. That tells you who the lead is. Subflare adds first-party behavioral data — what this specific person did on your website before converting. That tells you whether they are ready to buy right now. Firmographic data is the same for everyone at a company. Behavioral data is unique to the individual and far more predictive of close rate.

The model analyses pages visited, time on site, scroll depth, and return visits. Most teams find the scoring reliable enough to use as their primary signal for daily lead prioritisation within the first week. Accuracy improves over time as the model learns from your own pipeline data — which deals closed from which behavioral patterns. There is no minimum data requirement to get started.

Most sales intelligence tools start with third-party data — company databases, intent signals aggregated from across the web. Subflare starts with first-party data from your own website. That means every signal is specific to your product and your visitors, not a proxy built from someone else's traffic. The result is a scoring model that gets more accurate over time as it learns from your own pipeline, not a generic model built on industry averages.

Yes. Subflare adds a behavioral layer on top of whatever process you already use. The data flows into your existing CRM fields, so your team works exactly as they do today. You do not need to rebuild your qualification framework or retrain your reps. Most teams integrate it in a morning and see their first scored leads by the afternoon.

Yes. Subflare's segmentation logic is configured around your specific sales process and the pages that matter most for your product. You decide what counts as a high-intent signal — whether that is time on pricing, visits to a specific use case page, or repeat sessions within a set window. You install the script and it starts tracking. Configuration takes about fifteen minutes.

Low-scoring leads do not disappear. They stay in your CRM and Subflare continues tracking their behavior. If a lead that scored 20 today comes back to your pricing page twice next week, the score updates automatically and your team gets notified. Most sales teams find this useful for deals that go quiet — rather than chasing manually, they let the intent score tell them when a prospect has re-engaged and is worth calling again.