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Founding Engineer

Build the infrastructure behind the next generation of B2B buying intelligence.

Every day, thousands of buying journeys happen anonymously before a prospect ever fills out a form. Most CRMs only become useful after someone converts. But by then, sales teams have already missed most of the story.

At Subflare, we're building the platform that captures those anonymous behavioral signals in real time: what pages prospects explore, how often they return, how they navigate a website, and which patterns consistently correlate with buying intent. Those signals become intent scores that help sales teams know who is actually ready for a conversation.

We're GDPR-native by architecture. In Europe, privacy isn't a checkbox — it's our competitive advantage.

Today, our scoring engine is deterministic. As our dataset grows, we'll evolve toward proprietary machine learning models trained on one of the most valuable assets in B2B sales: real customer buying behavior.

If solving data, infrastructure, distributed systems, and AI problems from the ground up sounds exciting, keep reading.

About Subflare

Our founder spent years in B2B SaaS sales speaking with thousands of companies across Europe. No matter the industry, he kept hearing the same frustration: sales only gets visibility after someone submits a form, when most of the buying journey has already happened. He started Subflare to solve that problem.

Today we have:

  • A live MVP running on European infrastructure
  • Our first paying customers onboarding
  • Strong interest from companies across DACH, Benelux, and the UK
  • A clear product roadmap shaped by real customer conversations

Now we are looking for Engineer #1 — not employee number twenty, to join our team of three. Our new team member will not be maintaining legacy code. We are in search of the first engineer, who will help shape the product, architecture, engineering culture, and long-term technical direction of the company.

The Honest Version of the Offer

We're a bootstrapped startup. That means cash is modest — and it also means ownership is real. We have more than 15 months of runway without raising additional funding, and every new customer extends that runway further.

Compensation
Base salary + performance bonus + equity
Vacation
25+ days paid
Work style
Fully remote, async-first, CET overlap
Infrastructure
AWS Activate credits

Fully remote, full-time, async-first — a few hours of CET overlap (South America through Eastern Europe works well). Start whenever we're both ready. You'll work directly with the founder, with real ownership from day one. Our marketing website runs on Webflow, so your focus will be entirely on the product.

What You'll Build

  • Behavioral data ingestion and real-time event processing
  • The intent scoring engine (rules today, ML tomorrow as the data supports it)
  • Backend services and APIs (Node.js / TypeScript or Python)
  • Native CRM integrations (HubSpot, Salesforce, Pipedrive, Close and others)
  • GDPR-native tracking and data governance
  • Customer dashboards, attribution, alerts and analytics (React / Next.js)
  • AWS infrastructure, deployment, monitoring and scaling

One of the most exciting parts of this role is that you won't just build AI models — you'll help build the dataset itself. Every customer interaction strengthens our behavioral graph, and that proprietary dataset compounds over time into a long-term competitive advantage. You don't need to be an ML expert today. But you should be excited about growing into one.

What we are Looking For

You probably have:

  • 4+ years building production software
  • Strong backend experience with Node.js / TypeScript or Python
  • REST APIs and PostgreSQL
  • Experience with data pipelines, event-driven systems or analytics platforms
  • Third-party integrations and webhooks
  • AWS and containerized deployments
  • An ownership mindset — you enjoy taking ideas all the way to production

Bonus points if you've worked with:

  • React / Next.js
  • Applied ML (classification, behavioral prediction, scikit-learn)
  • Kafka or similar streaming technologies
  • Founding-stage startups
  • Privacy-preserving analytics
  • Products for Sales or RevOps teams

Hiring Process

At Subflare, we respect your time, so here's exactly what the process looks like. The whole process takes around three to four weeks.

  1. Intro call

    We both evaluate the fit and I answer every question, including finances.

  2. A paid, scoped project

    Solving a real product problem — not a throwaway take-home assignment. Around 10–15 hours over one to two weeks, designed to fit around your current job, and paid at a fair hourly rate we agree on upfront.

  3. Full-time offer

    If we're both excited, you join full-time.

Why Join Now

  • Live MVP with real customer traction — not just a pitch deck
  • First engineering hire with genuine influence over architecture and technical direction
  • Opportunity to build a proprietary behavioral data platform from the ground up
  • Direct collaboration with the founder
  • Fast decisions and zero bureaucracy
  • Meaningful equity with long-term upside
  • The chance to help build a company — not just write code