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Subflare records what a lead did on your site before they filled in the form, then sends it to your CRM with an intent score attached. Your team sees who to call first without digging.
Works with HubSpot, Salesforce, Pipedrive, ActiveCampaign and more through Zapier. Using something else? Ask about a custom integration
Example data
A form tells you who someone is. It says nothing about how serious they are.
Only what the lead typed into the form
Plus everything they did before they reached out
Zapier links Subflare to most CRMs and thousands of other tools. Each new lead arrives with its behavioral profile and score, ready for your team to act on.
Connect through Zapier to
Native CRM integrations are in development. Until they're ready, Zapier is the quickest way in, and you can use the data to trigger emails, tasks or calls based on what each lead did.
See every lead, its score and its page history in one place. Useful if you're not ready to connect a CRM yet.
Pull your leads into a spreadsheet whenever you need them, or import them into any tool you like.
Send scored leads straight to your own systems. Included in the Intent plan.
A few common workflows. Each one runs on the score and page history Subflare sends with every lead.
When a lead scores above your threshold, create a task for the account owner or post it in your team chat.
Send hot leads straight to sales and let lower scores go into a nurture flow until they warm up.
Use the pages a lead read to choose the right email or prepare talking points before the first call.
Bring page data into your reports and find the content that brings in buyers, not just traffic.
Paste the Subflare snippet once. It works with the forms you already have, so nothing needs rebuilding.
It records which pages each visitor reads, how long they spend on pricing and whether they come back.
When someone submits a form, they get an intent score and their full profile is sent on through Zapier.
A CRM stores what leads tell you. Name, email, company, maybe a message. The more useful signal is what they did on your site before that: the pages they compared, the time they spent on pricing, how many times they came back.
Subflare captures that behavior and turns it into an intent score, so your sales team can tell a buyer from a browser the moment the lead comes in.
Call the leads that are ready first, and know what they care about before you dial.
Read more →MarketingSee which campaigns bring in serious buyers, not just form fills.
Read more →SEO and contentFind the content that starts deals, not just the content that ranks.
Read more →Small teamsLead scoring for teams without an analyst, set up in minutes.
Read more →Many tools tell you which company visited your site. Subflare shows what a lead did before they filled in the form, and that's the part your CRM is missing.
Everything you need to know before getting started.
Subflare connects through Zapier today, giving you access to thousands of integrations including HubSpot, Salesforce, Pipedrive, and ActiveCampaign. Native integrations are in development.
Lead scoring is a way of ranking leads based on how likely they are to buy. It's the foundation of effective lead qualification, helping sales teams focus on the right conversations instead of chasing every inbound. Subflare scores leads based on pre-form behavioral data: the pages they visited, time spent on pricing, and overall engagement, so your sales team can prioritize the right conversations.
The moment a lead submits a form, their full behavioral history is pushed to your CRM automatically. No delays, no manual exports.
Yes. Subflare is built with European data privacy standards in mind and is fully GDPR compliant.
No. Subflare works with your existing forms. You just install the script and it starts tracking.
Subflare is built primarily for B2B sales teams and RevOps who need faster lead prioritization, particularly useful for teams working with marketing qualified leads who need more than a name and email address. It's also a powerful tool for marketing and SEO teams. Understanding which pages drive the highest-intent visitors helps you understand what actually converts your leads, not just what gets traffic. If your team handles inbound leads, Subflare will add value from day one.
Tell us which tools your team uses and where you want the data to end up. We'll look at it and get back to you with what's possible.
We'll look at your setup and get back to you by email.
See Subflare on your own use case. We'll show you how scoring works and help you pick the right plan.
We'll email you shortly to find a time that works for you.
